I was checking MLPF messages this morning and saw this snippet:
…I don’t look at my LinkedIn network as a mass mailing list…
Very interesting statement. Sometimes I wonder if people think I do look at LinkedIn as a mass mailing list, based on my presentations on getting real value out of LinkedIn as a business or professional tool (some call it a social network).
In fact, in my LinkedIn summary I have this language:
********** If you want to connect with me then I will add you to my business newsletter. I send it out once a month and it lets you know what’s going on in my life (I spend from 10 – 14 hours a day working, so this is what’s going on. IF YOU DON’T WANT TO GET IT, DON’T CONNECT WITH ME. **********************
The problem with not communicating “appropriately” with your contacts is that … well, then your list of contacts ends up like that stack of business cards in your drawer. You know, the one you do nothing with? So there’s got to be some happy place inbetween not newslettering them all and not doing nothing with them.
Are you proactively working on nurturing “intimate relationships” with your professional contacts? Not superficial, not “gimme gimme gimme,” but really nurturing individual, intimate relationships?