Writing Better Recommendations

March 14th, 2008 | by Jason Alba |

writing recommendations on LinkedInI got a before and after of a recommendation from one of my online buddies (I changed the name). Check out the difference:

Before:

“I have had the pleasure of knowing Jason for the past 3 years. Jason is smart, insightful and has a great sense of humor. He’s someone that you would enjoy working with. I highly recommend him.”

After:

“I have had the pleasure of knowing Jason for the past 3 years through our volunteer work at a not-for-profit organization. Jason is smart, insightful and has a great sense of humor. I enjoy working with him on the various projects we take on, and I believe the skills he brings to bear for this organization can easily be translated to a work environment. I highly recommend him.”

There is a huge difference between the two! I encourage you to think about recommendations as mini-letters-of-recommendation. What you write here is not the same you would write on a Facebook wall (which is something like “hey, great to see you here! You rock! It was awesome seeing you at the party last night!”). This is something that contributes to a professional brand.

A key to writing better recommendations on LinkedIn? BE SPECIFIC. The more general you are, the weaker it is.

What’s the best way to get recommendations? How many do you have on your profile?

  1. 2 Responses to “Writing Better Recommendations”

  2. By Peggy on Apr 13, 2008 | Reply

    LinkedIn, like all area where business is conducted always works better with good copy and a professional attitude. A good recommendation should reflect maturity in business skills rather than a social thumbs up.

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