In my book I talk about LinkedIn Groups. I still chuckle when I think about the survey I did on MLPF to ask what the value of LinkedIn Groups were… and all of the responses talked about the value of Yahoo! Groups
There’s definitely a place and purpose for both, and they are complementary. The Bay Area Groups are a perfect example… one is a Yahoo! Group and one is a LinkedIn Group (NOTE: in most cases you should not join local groups unless you are … well, local! Irene (the moderator) checks where you are from when she decides to approve your membership).
Here’s the LinkedIn Group:
Here’s the Yahoo! Group:
What’s the difference in the groups features, functions and purpose? That’s what Chapter 11 (page 71) is all about.
I should mention that Irene Koehler, the moderator of both groups, has a wise strategy for both groups. I’ll write more about that later, since I think her model is perfect for most other groups.