Marshall Kirkpatrick – 10 Objections to Social Media and How to Reply

January 7th, 2008 | by Jason Alba |

marshall_kirkpatrick.pngMarshal Kirkpatrick, lead writer for ReadWriteWeb, just posted Ten Common Objections to Social Media Adoption and How You Can Respond. I wish I could pull his entire post in here and then red-mark it with my comments… not that I disagree with anything but I do have my own career management or personal branding slant to the issues and responses. This article is more geared towards a company/corporate, and their social media strategy.

Having said that, here are some thoughts (my comments are in red). The article is great, even though it’s oriented towards a corporate audience you can certainly apply the issues and responses to your own personal social strategy.

Ultimately, I’m not yet convinced myself that persuading anyone is the way to go. If you can make time on the side to use new tools and you can perform – perhaps the benefits can best speak for themselves. So true! Don’t preach to me on what I should be doing online… and what the next latest and greatest tool is. You can invite me, and tell me how great it is, but know when to stop trying to persuade (or convince) me that I’m missing out.

Here are the first five objections:

1. I suffer from information overload already. whether you get into social media or not, you’ll suffer from this problem until you figure out how to deal with it.

2. So much of what’s discussed online is meaningless. These forms of communication are shallow and make us dumber. We have real work to do! I agree… depending on where you are going online. There are things that really are not interesting to me (like, a forum on muscle cars)… but there are other forums that are invaluable to me, as a vendor, customer, partner, etc. Figure out where you should be, and where you shouldn’t be… that’s a distinction you have to make for yourself.

3. I don’t have the time to contribute and moderate, it looks like it takes a lot of time and energy. this is an issue for companies… but I know plenty of individuals who are moderaters for local networking groups… I would bet that they get far more value and benefit for their time than those that just lurk. Their brands are exposed! They are thought leaders, power connectors and facilitators. What a great way to grow Me, Inc.!

4. Our customers don’t use this stuff, the learning curve limits its usefulness to geeks. I disagree. At a minimum, participation in an e-mail list is not geeky… it’s e-mail. Other than that, there are plenty of non-geeks that are doing social media stuff, including Twitter, LinkedIn and Facebook.

5. Communicators [bloggers, tweeters] are so fickle, better to stay unengaged than risk random brand damage. We don’t want hostile comments left about us on any forum we’ve legitimized. Who you calling fickle?? Just kidding. This is obviously a corporate issue, but remember, you are Me, Inc. What do you get right now when someone google’s your name? Engaging in discussions with genuine bloggers can really have an impact on your personal brand. Just avoid coming across as a jerk, or know-it-all, etc.

That’s it for my commentary here… excellent article, excellent points. Definitely worth the read.

Post a Comment