One of my favorite people I’ve met this year is Murray Mann, who is a leading expert on diversity issues in the workforce and coauthor of The Complete Job Search Guide for Latinos. Murray read my book and sent me the following message:
Like many people, I had accepted an invitation to join a persons LinkedIn network, but never did anything else about it. I am a serious networker but was not motivated, even hesitant, to actively explore LinkedIn. I did not view it as a valuable resource for me. That was until I read your book I’m on LinkedIn Now What??? You clear explanation of LinkedIn as a powerful tool and options for using it, prompted me to start using the online network.
I followed your advice on invitations to join my LinkedIn professional network by writing a clearly personalized message and applying key networking rules. I sent out more than 100 requests the first week and 3-5 additional requests each day. Below are the results I have realized to date:
- Almost 70 connections in 24 hours
- 118 current connections in 2 weeks
- 33 emails responding to my personal message
- 2 acceptances to two LinkedIn Groups
- 1 recommendation and 2 pending; all on brand
- 1 consulting assignment from a connection
- 1 journal article assignment for a respected publication
- a few Inquiries regarding services and our blogs
I recognize that some of these results are not typical and may have been triggered by communication with a few people I have not touched based in a while. I will be taking a realistic approach to using LinkedIn. The process of building my connections should provide some interesting lessons that I will track and write about.
Kudos, Murray, for taking a systematic approach and really nurturing network relationships! It looks like you achieved a lot: grow your network, get back in touch with people, give (through recommendations), and get bu$ine$$…!